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  <url>
    <loc>https://www.kelsiedenner.com/navigation-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/48cad149-21a2-4f3a-a1a7-29d9df06d76f/navigation+wireframe.png</image:loc>
      <image:title>site navigation - simplified structure</image:title>
      <image:caption>Items are categorized using natural user groupings and functional buckets. Account-level actions are moved to the header, and redundant actions removed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/829d72e7-9b0f-4a75-8ea5-904071c3d98b/original.png</image:loc>
      <image:title>site navigation - Original state</image:title>
      <image:caption>Outreach’s previous navigation was confusing, cluttered, and difficult to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/4e650aff-b118-44c8-bf8a-5a2aa557b7c1/icon+update.png</image:loc>
      <image:title>site navigation - visual clarity</image:title>
      <image:caption>Icons are optimized for instant recognition and optional labels are shown by default, boosting both readability and user confidence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/2bd9f871-8f53-47fd-94e3-7257d6b5fdbb/Navigation_main.png</image:loc>
      <image:title>site navigation - Streamlining navigation for growth</image:title>
      <image:caption>A journey to clarity in Outreach navigation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/e681df5b-29a8-46cc-906f-977c6b7d5888/final+design.png</image:loc>
      <image:title>site navigation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/85ef5764-25fc-48f2-80df-fc079e62e090/header+update.png</image:loc>
      <image:title>site navigation - streamlined global header</image:title>
      <image:caption>Header options are simplified, to showcase only the most essential features. Items are grouped to lessen confusion between actions and pathways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/85ef5764-25fc-48f2-80df-fc079e62e090/header+update.png</image:loc>
      <image:title>site navigation - streamlined global header</image:title>
      <image:caption>Header options are simplified, to showcase only the most essential features. Items are grouped to lessen confusion between actions and pathways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/e681df5b-29a8-46cc-906f-977c6b7d5888/final+design.png</image:loc>
      <image:title>site navigation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/2bd9f871-8f53-47fd-94e3-7257d6b5fdbb/Navigation_main.png</image:loc>
      <image:title>site navigation - Streamlining navigation for growth</image:title>
      <image:caption>A journey to clarity in Outreach navigation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/829d72e7-9b0f-4a75-8ea5-904071c3d98b/original.png</image:loc>
      <image:title>site navigation - Original state</image:title>
      <image:caption>Outreach’s previous navigation was confusing, cluttered, and difficult to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/48cad149-21a2-4f3a-a1a7-29d9df06d76f/navigation+wireframe.png</image:loc>
      <image:title>site navigation - simplified structure</image:title>
      <image:caption>Items are categorized using natural user groupings and functional buckets. Account-level actions are moved to the header, and redundant actions removed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/4e650aff-b118-44c8-bf8a-5a2aa557b7c1/icon+update.png</image:loc>
      <image:title>site navigation - visual clarity</image:title>
      <image:caption>Icons are optimized for instant recognition and optional labels are shown by default, boosting both readability and user confidence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kelsiedenner.com/fulfillmenttool</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/1741384162230-G7GP9PT4GCPWUXWYHJZL/final+order+detail.png</image:loc>
      <image:title>fulfillment tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/1741384163343-22R2IPQM5IGR7A8UUH5G/final+performance.png</image:loc>
      <image:title>fulfillment tool - Final visual design</image:title>
      <image:caption>The final design references and expands the existing patterns and components in our customer-facing tool libraries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/31ae72fc-7735-49f7-8d7c-55fd10e9df58/FT_main.png</image:loc>
      <image:title>fulfillment tool - More than just a fulfillment tool</image:title>
      <image:caption>Discovering systemic challenges in logistics and fulfillment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/17ca99a9-1f3c-473a-863b-29d69a2270ac/order+detail+scrolled.png</image:loc>
      <image:title>fulfillment tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/fad1b5cb-f8df-421a-a6e8-6de354b2e1fa/wireframe+performance.png</image:loc>
      <image:title>fulfillment tool - Wireframes</image:title>
      <image:caption>The final version of the wireframes, created with a stylized set of components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/1741384162239-S5XG99G8CLDUU86STH8N/final+oqt.png</image:loc>
      <image:title>fulfillment tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/17ca99a9-1f3c-473a-863b-29d69a2270ac/order+detail+scrolled.png</image:loc>
      <image:title>fulfillment tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/1741384162230-G7GP9PT4GCPWUXWYHJZL/final+order+detail.png</image:loc>
      <image:title>fulfillment tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/31ae72fc-7735-49f7-8d7c-55fd10e9df58/FT_main.png</image:loc>
      <image:title>fulfillment tool - More than just a fulfillment tool</image:title>
      <image:caption>Discovering systemic challenges in logistics and fulfillment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/1741384163343-22R2IPQM5IGR7A8UUH5G/final+performance.png</image:loc>
      <image:title>fulfillment tool - Final visual design</image:title>
      <image:caption>The final design references and expands the existing patterns and components in our customer-facing tool libraries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/1741384162239-S5XG99G8CLDUU86STH8N/final+oqt.png</image:loc>
      <image:title>fulfillment tool - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/fad1b5cb-f8df-421a-a6e8-6de354b2e1fa/wireframe+performance.png</image:loc>
      <image:title>fulfillment tool - Wireframes</image:title>
      <image:caption>The final version of the wireframes, created with a stylized set of components.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kelsiedenner.com/thatsme</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/582a9603579fb307c6f4e05a/91e8eeaf-7873-4554-a1b2-a8b2465e1269/kelsie.png</image:loc>
    </image:image>
  </url>
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